This service reveals the "secrets" of the majors hard to manage two popular reality TV Rai 2 and Channel 5, Sony BMG and Warner said their strategies and describes profiles and some music that moves behind the scenes and friends of X Factor. I made the inquiry with the invaluable assistance of Alessandra Carnevali, an expert on music from our circuit holding up Blogosfere Festival, which you can read the comments in the article.
(9Colonne) - Rome, March 17
The talent show will save the ship of music from the attacks of pirates online? The record
link the two reality television now clash in prime time, Friends, X Factor, to boost sales of CDs affected by the illegal distribution on the Web
E ', so far, they win the challenge. He supported them
the commercial success of the former hairdresser and former contract Giusy Ferreri Marco Carta, the protagonists of the last edition of the Academy of Art Rai2 and Channel 5.
But who are the puppeteers of the business, or managers of the majors who decide the fates of the candidates?
Here are their profiles and their strategies for monetizing music format on the small screen.
The general public already knows some of the real "masters of steam." As the producer Mara
Maionchi nice, great grandmother of all teenagers who says bad words. Since the late '60s has been employed by major labels: Mogol worked with, Lucio Battisti, has launched many VIPs, including Gianna Nannini Umberto Tozzi, Eduardo de Crescenzo e Tiziano Ferro. Oggi, opera in modo autonomo offrendo i suoi servizi al mercato.
In TV appare anche il giudice dei casting di X Factor, Stefano Senardi, presidente della etichetta indipendente NunFlower con un passato in Polygram e Cgd.
O ancora, il più in alto di tutti, l'ex dee jay e talent scout Richi Zerbi, presidente di Sony Bmg Italia. Lo si vede nei programmi di Simona Ventura e di Maria De Filippi, ma anche in goliardiche ospitate a Mai dire...con la Gialappa's Band. Con lo stesso trio comico commenta dai microfoni di Radio2 RAI il Festival di Sanremo, e si diverte ad anticipare i nomi dei vincitori della rassegna canora più famosa.
E' lui la punta dell'iceberg dell'industria nazionale emerging in TV, as head of the Italian subsidiary of the leading global majors. His record company attention on alternate years with Warner that the compilation contains songs performed by the children of friends.
last year has produced the disc with Maria De Filippi collective of unreleased "Shaw" at the top of the charts since last January.
Despite having links with the reality of the Alfa, Sony BMG is the patron sponsor of the X Factor. In this contest is giving away the contract to the winner. The products in the Mediaset are managed mainly by Warner.
Alessandra Carnevali, as a musician who has collaborated with author Mario Lavezzi and participated in the Sanremo Festival, and the first blogger to be credited to the Press Office of the Ligurian review says the balance of 9 columns of the backstage production.
"Every second year, both have the option to make contract with the individual singers and friends. X Factor is on records maintained by Sony, but I think it has much power the studio of the program that is Magnolia."
Sony BMG and Warner are two of the four giants who share the global market (the others are EMI and Universal). The first is a joint venture between the German group BMG (Bertelsmann Music Group) and the Japanese multinational Sony Music Entertainment, an intercontinental empire created in 2004. Warner is rather American and operates in all areas of media and entertainment. In 1990 he also acquired Time, the first media group in the U.S..
For some 'time, both rely on the talent show to overcome the crisis caused by new patterns of consumption imposed by the diffusion of intellectual music. The formula of the competition for interpreters tested at the same time on TV and the internet seems to give good results. The judging system provides good guarantees because it puts together the popular vote with the advice of competent experts. The assessment also noted that develops within a long path that provides many opportunities for cross-checks. The heads of the majors can capture the mood of the "sovereign people", as defined by the juror's Morgan X factor, and the singers' vocal coach can coordinate their efforts with the indications expressed by the tele-voting and the virtual marketplace of the Web
Confirmation Alessandra Carnevali: "They saw that it works: take a brood of chicks, often already spotted by the same majors involved in the program, if not already pre- contracted, or artists considered to be valid but have not yet had the opportunity to make the leap and put them in the container X factor. For a natural selection will emerge. Or, perhaps, at most a couple. The problem then will be " project, with construction of a precise art world and not just place the image in which the singer. And not everyone who wins is the one program with the project as strong or credible. "
This selective mechanism in tune with the conservative policy adopted in recent years by the majors.
"The record companies - Carnival continues - in times of crisis the world can not and do not want more risk and invest in long-term projects. It used to be put under contract to a young artist and gave him the means and time (in times and over an album of break) to affirm their personality. It 's so large that they are born singers and songwriters of the '60s and '70s. Then it all became more frantic and the artist had to do now " numbers "important. Otherwise, come next. In recent years, this is more frequent than ever. The majors are coming to the window and when il cantante è già maturato, e magari buona parte del rischio e della fatica se l'è sobbarcata un'etichetta indipendente o l'artista stesso".
Per il telespettatore, un po' del fascino di Amici e, sopratutto, di X Factor dipende dalla loro capacità di trasformarci tutti in "produttori discografici": una sorta di FantaMusica, sul modello del gioco FantaCalcio che abilita gli utenti del Web a diventare allenatori di squadre di football immaginarie.
"In parte è così - dice la Carnevali - sopratutto per chi fa informazione musicale o è del settore. Il telespettatore a casa credo che segua più il gusto personale e si affezioni a questo o a quel cantante. Perché gli somiglia, gli sta simpatico o ha una storia Personnel moves him. It 's a bit like the telenovelas or soap. The characters, thanks to TV, they enter every day in people's homes and almost become family members. He speaks at the table at the bar, at work and eventually lost sight of the look distinctly artistic and human prevails. "
A key role is played by the web, interactive channel that involves the audience and become involved in show. Carnevali The same occurs every day as the owner of a music blog, Blogosfere Festival circuit, the most popular on-line: "From my vantage point - he explains - I can see the potential success of this or that singer thanks readers of the blog and to their comments. In a 'time like this where the web is becoming an essential source of information and the download is taking the place of listing called the work of bloggers, especially those dealing with television and music, is essential for the growth of popularity and sales then the first of any emerging artist. "
Friends and X Factor, are therefore the most profitable balance between TV and Major, the best combination of business record and interfaced with the Web TV show A machine-stage plays catcher for the small screen that records the collapse in advertising revenue and a prescription anti-crisis for the industry decimated by cd download unauthorized Internet users. Also new this year will churn
"hen that lays golden eggs?".
"For X Factor - dare the expert bloggers - I am tempted to say Juri for the reasons that led to the Charter Mark to win friends first and then Sanremo, which is a great emotional involvement by the general public regardless of age or sex . Or the Bastard Sons of Dionysus, because they like the girls. If properly equipped with good songs could have very good prospects for the great voice of Naomi. I have a big question mark about Matthew though not shine for originality has perhaps the largest item of all ages competitors, and downloads of songs in the compilation of the first XF output last week was the first place in Italian with his cover of Should Have Known Better by Jim Diamond. For the others do not know. I think it's all already seen and heard. "
remain doubts about the limits of this new form of talent scouting television linked to too many variables: the fickleness of the public to possible errors and opinions of experts who could nip in the bud the most original . The selection also does not estimate the authorial capacity of the candidates, in addition to those performers.
Some examples? Charter Mark, winner of Sanremo in 2009, last year was opposed to friends by his own singing teacher, Grazia Di Michele , which envisaged a future of anonymity. The winner of X Factor 2008, Aram Quartet, have ceduto il passo alla sconfitta Giusy Ferreri, che primeggia nelle classifiche di vendita.
Una serie di incongruenze, riassumibili in una provocazione: se per assurdo i giudici avessero dovuto valutare Jovanotti, geniale ed ecumenico innovatore del linguaggio musicale italiano che merita in pieno il suo ruolo di star, ma anche artista dotato di una vocalità non eccelsa, lo avrebbero incoraggiato ad andare avanti? Gli addetti ai lavori giurano di no.
E' questo il paradosso del format "talent show": e non è un difetto da poco!
FONTE: BLOGOSFERE
link the two reality television now clash in prime time, Friends, X Factor, to boost sales of CDs affected by the illegal distribution on the Web
E ', so far, they win the challenge. He supported them
the commercial success of the former hairdresser and former contract Giusy Ferreri Marco Carta, the protagonists of the last edition of the Academy of Art Rai2 and Channel 5.
But who are the puppeteers of the business, or managers of the majors who decide the fates of the candidates?
Here are their profiles and their strategies for monetizing music format on the small screen.
The general public already knows some of the real "masters of steam." As the producer Mara
Maionchi nice, great grandmother of all teenagers who says bad words. Since the late '60s has been employed by major labels: Mogol worked with, Lucio Battisti, has launched many VIPs, including Gianna Nannini Umberto Tozzi, Eduardo de Crescenzo e Tiziano Ferro. Oggi, opera in modo autonomo offrendo i suoi servizi al mercato.
In TV appare anche il giudice dei casting di X Factor, Stefano Senardi, presidente della etichetta indipendente NunFlower con un passato in Polygram e Cgd.
O ancora, il più in alto di tutti, l'ex dee jay e talent scout Richi Zerbi, presidente di Sony Bmg Italia. Lo si vede nei programmi di Simona Ventura e di Maria De Filippi, ma anche in goliardiche ospitate a Mai dire...con la Gialappa's Band. Con lo stesso trio comico commenta dai microfoni di Radio2 RAI il Festival di Sanremo, e si diverte ad anticipare i nomi dei vincitori della rassegna canora più famosa.
E' lui la punta dell'iceberg dell'industria nazionale emerging in TV, as head of the Italian subsidiary of the leading global majors. His record company attention on alternate years with Warner that the compilation contains songs performed by the children of friends.
last year has produced the disc with Maria De Filippi collective of unreleased "Shaw" at the top of the charts since last January.
Despite having links with the reality of the Alfa, Sony BMG is the patron sponsor of the X Factor. In this contest is giving away the contract to the winner. The products in the Mediaset are managed mainly by Warner.
Alessandra Carnevali, as a musician who has collaborated with author Mario Lavezzi and participated in the Sanremo Festival, and the first blogger to be credited to the Press Office of the Ligurian review says the balance of 9 columns of the backstage production.
"Every second year, both have the option to make contract with the individual singers and friends. X Factor is on records maintained by Sony, but I think it has much power the studio of the program that is Magnolia."
Sony BMG and Warner are two of the four giants who share the global market (the others are EMI and Universal). The first is a joint venture between the German group BMG (Bertelsmann Music Group) and the Japanese multinational Sony Music Entertainment, an intercontinental empire created in 2004. Warner is rather American and operates in all areas of media and entertainment. In 1990 he also acquired Time, the first media group in the U.S..
For some 'time, both rely on the talent show to overcome the crisis caused by new patterns of consumption imposed by the diffusion of intellectual music. The formula of the competition for interpreters tested at the same time on TV and the internet seems to give good results. The judging system provides good guarantees because it puts together the popular vote with the advice of competent experts. The assessment also noted that develops within a long path that provides many opportunities for cross-checks. The heads of the majors can capture the mood of the "sovereign people", as defined by the juror's Morgan X factor, and the singers' vocal coach can coordinate their efforts with the indications expressed by the tele-voting and the virtual marketplace of the Web
Confirmation Alessandra Carnevali: "They saw that it works: take a brood of chicks, often already spotted by the same majors involved in the program, if not already pre- contracted, or artists considered to be valid but have not yet had the opportunity to make the leap and put them in the container X factor. For a natural selection will emerge. Or, perhaps, at most a couple. The problem then will be " project, with construction of a precise art world and not just place the image in which the singer. And not everyone who wins is the one program with the project as strong or credible. "
This selective mechanism in tune with the conservative policy adopted in recent years by the majors.
"The record companies - Carnival continues - in times of crisis the world can not and do not want more risk and invest in long-term projects. It used to be put under contract to a young artist and gave him the means and time (in times and over an album of break) to affirm their personality. It 's so large that they are born singers and songwriters of the '60s and '70s. Then it all became more frantic and the artist had to do now " numbers "important. Otherwise, come next. In recent years, this is more frequent than ever. The majors are coming to the window and when il cantante è già maturato, e magari buona parte del rischio e della fatica se l'è sobbarcata un'etichetta indipendente o l'artista stesso".
Per il telespettatore, un po' del fascino di Amici e, sopratutto, di X Factor dipende dalla loro capacità di trasformarci tutti in "produttori discografici": una sorta di FantaMusica, sul modello del gioco FantaCalcio che abilita gli utenti del Web a diventare allenatori di squadre di football immaginarie.
"In parte è così - dice la Carnevali - sopratutto per chi fa informazione musicale o è del settore. Il telespettatore a casa credo che segua più il gusto personale e si affezioni a questo o a quel cantante. Perché gli somiglia, gli sta simpatico o ha una storia Personnel moves him. It 's a bit like the telenovelas or soap. The characters, thanks to TV, they enter every day in people's homes and almost become family members. He speaks at the table at the bar, at work and eventually lost sight of the look distinctly artistic and human prevails. "
A key role is played by the web, interactive channel that involves the audience and become involved in show. Carnevali The same occurs every day as the owner of a music blog, Blogosfere Festival circuit, the most popular on-line: "From my vantage point - he explains - I can see the potential success of this or that singer thanks readers of the blog and to their comments. In a 'time like this where the web is becoming an essential source of information and the download is taking the place of listing called the work of bloggers, especially those dealing with television and music, is essential for the growth of popularity and sales then the first of any emerging artist. "
Friends and X Factor, are therefore the most profitable balance between TV and Major, the best combination of business record and interfaced with the Web TV show A machine-stage plays catcher for the small screen that records the collapse in advertising revenue and a prescription anti-crisis for the industry decimated by cd download unauthorized Internet users. Also new this year will churn "hen that lays golden eggs?".
"For X Factor - dare the expert bloggers - I am tempted to say Juri for the reasons that led to the Charter Mark to win friends first and then Sanremo, which is a great emotional involvement by the general public regardless of age or sex . Or the Bastard Sons of Dionysus, because they like the girls. If properly equipped with good songs could have very good prospects for the great voice of Naomi. I have a big question mark about Matthew though not shine for originality has perhaps the largest item of all ages competitors, and downloads of songs in the compilation of the first XF output last week was the first place in Italian with his cover of Should Have Known Better by Jim Diamond. For the others do not know. I think it's all already seen and heard. "
remain doubts about the limits of this new form of talent scouting television linked to too many variables: the fickleness of the public to possible errors and opinions of experts who could nip in the bud the most original . The selection also does not estimate the authorial capacity of the candidates, in addition to those performers.
Some examples? Charter Mark, winner of Sanremo in 2009, last year was opposed to friends by his own singing teacher, Grazia Di Michele , which envisaged a future of anonymity. The winner of X Factor 2008, Aram Quartet, have ceduto il passo alla sconfitta Giusy Ferreri, che primeggia nelle classifiche di vendita.
Una serie di incongruenze, riassumibili in una provocazione: se per assurdo i giudici avessero dovuto valutare Jovanotti, geniale ed ecumenico innovatore del linguaggio musicale italiano che merita in pieno il suo ruolo di star, ma anche artista dotato di una vocalità non eccelsa, lo avrebbero incoraggiato ad andare avanti? Gli addetti ai lavori giurano di no.
E' questo il paradosso del format "talent show": e non è un difetto da poco!
FONTE: BLOGOSFERE
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